Versace is updating its retail design concept with Gwenaël Nicolas, the creator of Japanese studio Curiosity, who has previously worked with Dolce & Gabbana, Moynat and Berluti
The new concept brings a strong visual impact into the label’s stores, blending a futuristic style with echoes of the past through structures featuring a fragmented effect, achieved through the interplay of light and mirrors, as well as through the combination of different materials and the graphical intrigue introduced by certain diagonal lines, which divide up the store’s spaces and create unexpected and original geometries.
In one room, the ceiling reflects the different elements present in the space to create a kaleidoscope effect. Elsewhere, glimmers of light filter through a brass grid on the ceiling, while the interlacing angles of a gilt bronze accessories rack put one in mind of the intersecting networks and high-speed flux of the internet.
Gold dominates the space, shining throughout the boutique, an effect created through the juxtaposition of different metals with marble. Other materials in the store, such as wood and the glass used in its mosaics, are both recycled and recyclable, as Versace hopes to adapt to higher ecological standards with its new concept.
The first of the label’s retail locations to unveil this eye-catching layout was opened last week in Miami’s Bal Harbour neighbourhood. The new concept is set to be revealed in Europe this week, with the reopening of the Versace boutique on Munich’s Maximilianstraße
The layout should be rolled out in a number of other Versace locations in due course, as new stores open or existing boutiques are remodelled. After Munich, Florence will be the next city to welcome the new concept.
Per offrirti la migliore esperienza di navigazione possibile nel nostro sito Web utilizziamo cookie, anche di terza parte. AccettaCookie Policy
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
Versace opens in Munich new retail design store
by CPP Luxury – 27 November 2018
Versace is updating its retail design concept with Gwenaël Nicolas, the creator of Japanese studio Curiosity, who has previously worked with Dolce & Gabbana, Moynat and Berluti
The new concept brings a strong visual impact into the label’s stores, blending a futuristic style with echoes of the past through structures featuring a fragmented effect, achieved through the interplay of light and mirrors, as well as through the combination of different materials and the graphical intrigue introduced by certain diagonal lines, which divide up the store’s spaces and create unexpected and original geometries.
In one room, the ceiling reflects the different elements present in the space to create a kaleidoscope effect. Elsewhere, glimmers of light filter through a brass grid on the ceiling, while the interlacing angles of a gilt bronze accessories rack put one in mind of the intersecting networks and high-speed flux of the internet.
Gold dominates the space, shining throughout the boutique, an effect created through the juxtaposition of different metals with marble. Other materials in the store, such as wood and the glass used in its mosaics, are both recycled and recyclable, as Versace hopes to adapt to higher ecological standards with its new concept.
The first of the label’s retail locations to unveil this eye-catching layout was opened last week in Miami’s Bal Harbour neighbourhood. The new concept is set to be revealed in Europe this week, with the reopening of the Versace boutique on Munich’s Maximilianstraße
The layout should be rolled out in a number of other Versace locations in due course, as new stores open or existing boutiques are remodelled. After Munich, Florence will be the next city to welcome the new concept.