Versace opens new flagship store in London at New Bond Street
By
by CPP Luxory – 12/10/2020
Versace has opened its new flagship store on London’s New Bond Street. It originally announced its plans for the store back in January and had planned to open this autumn. It has now unveiled the 300 sq m+ location that covers three levels in a prime corner position.
Located on one of the world’s most expensive shopping streets, it was designed following the label’s store concept that was originally created by architect Gwenael Nicolas and is described as “a celebration of the brand’s exquisite luxury”.
White Venus marble shop windows enhance the display of its latest arrivals while “the complexity and diversity of the various collections are juxtaposed with neutral tones of the store interior”. Custom eucalyptus wood flooring “adds visual continuity to the space” while seating areas have plush carpets and velvet armchairs in blue and gold tones.
The brand’s ready-to-wear and accessories are showcased on white Namibia marble counters, while footwear sits on blue calcite stone shelves. And the company has used “golden metal constructions [to] act as an overarching element that connect the various display spaces”.
Versace said sustainability has also been key from the choice of materials used “to the flexibility and management of the stores”.
“I have always loved London because it’s always been a step ahead of any other city,” said Donatella Versace. “It was inclusive many years before inclusivity was even a thing, diverse long before it was a topic of conversation. Its subcultures had such a strong authenticity to them, that they grew to become global trends. For so long, London has been the place to look at for creativity and new ideas. This is why it has had a special place in my heart. Always looking beyond rules, always thinking outside the box.”
Per offrirti la migliore esperienza di navigazione possibile nel nostro sito Web utilizziamo cookie, anche di terza parte. AccettaCookie Policy
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
Versace opens new flagship store in London at New Bond Street
by CPP Luxory – 12/10/2020
Versace has opened its new flagship store on London’s New Bond Street. It originally announced its plans for the store back in January and had planned to open this autumn. It has now unveiled the 300 sq m+ location that covers three levels in a prime corner position.
Located on one of the world’s most expensive shopping streets, it was designed following the label’s store concept that was originally created by architect Gwenael Nicolas and is described as “a celebration of the brand’s exquisite luxury”.
White Venus marble shop windows enhance the display of its latest arrivals while “the complexity and diversity of the various collections are juxtaposed with neutral tones of the store interior”. Custom eucalyptus wood flooring “adds visual continuity to the space” while seating areas have plush carpets and velvet armchairs in blue and gold tones.
The brand’s ready-to-wear and accessories are showcased on white Namibia marble counters, while footwear sits on blue calcite stone shelves. And the company has used “golden metal constructions [to] act as an overarching element that connect the various display spaces”.
Versace said sustainability has also been key from the choice of materials used “to the flexibility and management of the stores”.
“I have always loved London because it’s always been a step ahead of any other city,” said Donatella Versace. “It was inclusive many years before inclusivity was even a thing, diverse long before it was a topic of conversation. Its subcultures had such a strong authenticity to them, that they grew to become global trends. For so long, London has been the place to look at for creativity and new ideas. This is why it has had a special place in my heart. Always looking beyond rules, always thinking outside the box.”
Versace is fully owned by Capri Holdings
Link: https://cpp-luxury.com/